My Portfolio
Welcome to my Portfolio! Here is displayed some of my most relevant work I have done thus far.
Case studies are one of my silent passions. My most recent one was on the German bone broth producer "Bone Brox". It is always exciting to me to develop a comprehensive plan that combines strategy and creativity. In this study we were doing future calculations and have identified possible, creative solutions and elaborated them in detail with a strategic plan.
Case Study: Bone Brox
Blog about Horror Cinema
As a long-term project I have set up my whole own blog page. I decided to write about one of my most thrilling passions: Horror cinema!
Along with regular blog posts I set up a whole SEO-plan that went along with each post and the overall blogpage. This plan is roughly displayed in these slides, for the deeper qualitative research, feel free to reach out to me!
By the way, you can find the blog under this Link:
Digital Marketing Plan for a bedding store
In an extensive collaboration with the company "Betten März" I have worked out a detailed Marketing Plan containing many elements, such as SEO optimization, Content Strategies, Social Media Plan or KPI´s. In connection to this project we have also designed a full website for the store, that unfortunately is not published yet. The full presentation cannot be shown here due to the personal information it contains.
Marketing Plan for a women's football club
For the International Marketing Week 2023 I have worked together with a group of international students in Vienna to create a Marketing Plan for the women´s football club FSK Fürstenberg. We worked together closely with the club managers and players to work out a concept on how to make women´s football more attractive and generate more revenue.
Case Study: Frosch
For my Product management course I have worked on a case study for the company "Frosch". Together with two course mates we came up with a plan on how to increase revenue and how products and packaging can be improved.
Marketing Concept for a Convenience Store
For my Marketing Concepts course I have worked out an intensive concept for a local convenience store. It contained a lot of research, as well as coming up with ideas for the practical implementation.